If you’re a small business owner or a budding owner, then one thing you should be seriously concerned with is your business finances. You have to treat your business finances with the utmost respect. Having a set budget, sticking to it, and finding ways to be frugal will ensure you can keep your business afloat, pay staff, and continue putting your work out there no matter what. This is crucial, especially in the early days. Even super successful entrepreneurs with a lot of money take this seriously.
Topics: business, marketing
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One thing that will usually take a sizeable chunk out of your budget, is promoting your business. Here, we will discuss some of the most cost effective ways to promote your business so you can save some cash and get results at the same time.
Social media is without question one of the most cost effective ways to promote your business. You can try micro blogging on platforms like Instagram, creating vlogs for YouTube, and posting interesting information for your audience on Facebook. The platforms you use will depend on a few factors. You’ll need to think about:
- Which platforms your audience are using
- The time you have to handle each platform
- The type of business you have and what you have to share
Social media, for the most part, is free. Of course you can opt to create ads for social media too, but they will cost you.
Networking is very powerful, so make sure you're always open to it and have some business cards on hand. Introduce yourself to as many people as you can, and even put yourself up for speaking at events. This is great if you feel you have an interesting insight to share, and people will remember you.
Create Your Own Website With A Blog
Create your own website; this is a must and you can’t avoid it in this day and age. It’s your 24/7 storefront and allows your audience to find out what they want to know about your business, when they want to know it. Then you need to make sure you post amazing content on your website blog. You only need a very small amount of money to set up a basic blog, but if you would like something more professional, you may need to be prepared to fork out for a professional designer to come up with something for you. It can be worth it, so if you don’t have the cash right now looking at sites like https://personalloan.co/how-to-get-a-loan-with-bad-credit/ can help you. However, starting out with something simple could be the best first steps to take.
Contribute To Other Blogs And Industry Magazines
See if you can guest post on other blogs, as well as contribute to industry magazines. This will help to get your name out there and you should get more traffic.
Make sure you publicize all of the unique things about your business. Send out press releases to papers, magazines, stations, and more. Include links to your website too.