The Marketing Essentials Every New Business Should Try

As your new business venture begins to take flight, you’re always going to want to find success. But this isn’t something you can just hope for; you have to plan for it. To do that, you need to be as intentional and strategic as possible. The best way to do this is with marketing. For any business, the way the product or service is marketed will make a big difference in how successful it will eventually be. Here are a few essentials your business should use.

Topics: marketing, business

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Social Media

The amount of people in this day and age that use social media is truly staggering. Whether they’re scrolling aimlessly through the pages because they’re bored, or whether they’re taking selfies to get hundreds of likes, their faces tend to be firmly planted onto the screens. Instagram, for instance, has over one billion users, so the potential customers and clients could leave you foaming at the mouth. It’s common knowledge that creating a social media account is totally free activity so, unless something outlandish or controversial occurs, it’s basically a riskless exercise in terms of content creation.




The idea of this is to basically get the name and the brand out there for more people to see. Some companies or, nowadays, big-name content creators like to sell shirts and hats that look snazzy but also get the name out there. For this you can find lots of product options here, like keychains and bottle openers, to choose from. You can then give these out free with orders, or even when you’re at events.     



Public Relations

Another option is to go with PR, a form of promotion without paying for it. Here you’d send a press release or a product sample to the media, such as newspapers, magazines, blogs or even TV, in the hope that you’ll get featured. It’s an oldie but a goodie!




Search Engine Optimization is a method which focuses on boosting the presence of a company’s website online. The idea is to increase the chances of the website being seen when somebody types in a specific word or phrase into search engines such a Google and Bing. A relatively simple way to make sure that your website can be optimized on a search engine is to keep relevant content on the pages. It sounds straightforward and obvious, but you create content that is all applicable to the site, the site’s ranking will be a lot higher than if a bunch of random stuff is placed onto it. Link building is another method of SEO, whereby providing inbound and outbound links within your content boosts your website’s score.     




Putting events on for customers can increase your sales, too. It’s a way to create a buzz and get people talking about the product or service through the likes of social media as well as word of mouth. It’s also a way to attract more potential customers and clients going forward.



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