Since many people are interested in how to get collaborations for their blog or social media, I want to share my first experiences on working together with brands.
A few weeks ago, I received an email from Wanderlust Watches* in which they invited me to join their affiliate program. I am still super excited about this collaboration because I do not only adore their timepieces, but the startup also does something good for our planet! Therefore, I accepted their request without hesitation, as I also want to give you the opportunity to get their beautiful watches at a better price. So, you can now get 10% off your purchase* by using my code ‘trendablaze’ (learn more about this here). [Anzeige.]
But how to actually get collaborations with businesses?
Many people think it is a good idea to aggressively approach firms, for example by texting them things like ‘send me some your products’, which is probably the worst thing you can do. Imagine you are the social media manager of a company and you are seeing comments like ‘Check DM’ under your photos and in your inbox you see that these people want you to send them free products. Would you be willing to collaborate with someone who approaches you like this? Probably not.
A far better way to make brands aware of your Instagram account to get collaborations is being active (of course in a different way than described above). By that I mean that you first have to build up an appropriate number of followers – Nike is not going to send their new Huaraches to someone with 157 followers and even smaller firms (because they also have limited resources) want to make sure that they do not waste their money. The number of followers alone is of course not enough - the engagement of these followers is also important.
The second step is to demonstrate your ‘promoting skills’ to potential collaborating businesses. It is important to upload a decent number of photos so that companies can see how you will present their products to your followers – having 5 nature photos and 3 pictures of your idol Ariana Grande might not be enough. It can also be very beneficial to demonstrate these skills directly by posting photos with similar products – I uploaded photos which highlighted a Fossil watch and the Apple Watch in the past. The quality of your photos is of course also important. You do not need a high-end DSLR to collaborate with brands, but companies might be more willing to cooperate with you when they see that you are putting a lot of effort into shooting the photos which feature their products.
The final step is about the real activity. Make sure that you do not only actively upload photos, but that you also comment on other bloggers’ and brands’ photos. When a brand collaborates with a blogger on Instagram, they will check how the followers reacted to the photo(s) uploaded by the influencer. If you leave nice and real comments, they might even spot your profile and check it out to see if you are a potential partner for a cooperation. But be aware that comments like ‘Cool.’ or emoticons only will not catch anyone’s attention.
My key insight so far is: If a brand is really interested in collaborating with you, they will let you know. Today, many companies are actively looking for influencers to promote their products. If you follow the tips above, you should be on the right track to join the first affiliate program. Of course, there might be other opinions and probably other strategies that work out – my suggestions above are based on my personal experience and opinion on this topic. Feel free to share your experience!
Also, don’t be frustrated if you are still waiting for your first collaborations – there are many influencers who want to earn money with their Instagram out there and it will take some time for brands to discover your profile. But if you can really distinguish yourself from others and you follow my basic tips, I am sure that your first collaboration is not far away!
I hope that this blogpost helped you to better understand how to successfully collaborate with brands and that I could inspire you to critically assess if your Instagram or other social media is suitable for collaborations right now. If you want to check out my first affiliate program with Wanderlust Watches, you can do this here* and get yourself 10% off your next purchase by using my code ‘trendablaze’ (learn more about this under brands). If you have any questions or want to share your experiences with me, do not hesitate to contact me.
This article contains affiliate links.