What is IGTV? Instagram TV explained

In this article, I will explain Instagram TV or IGTV. How does it work and who is it for? And will IGTV replace YouTube?

Topics: Instagram, Instagram TV, Social Media

What is IGTV?

In June 2018, Instagram released Instagram TV or IGTV. IGTV allows you to upload and watch vertical videos between 15 seconds and 10 minutes. It is available through the normal Instagram app and through the new standalone IGTV app. IGTV’s mission is to show you high-quality content that you are interested in. Therefore, you get a tailored selection of videos under “For You”, right when you open the app. This makes it easier to watch content uploaded by all the creators you love! 

How does IGTV work?

To use IGTV, either download the standalone app or open it through the normal Instagram app (see photos below). IGTV is located in the top right corner of your news feed. To watch other people’s videos and to upload own, you can use your normal Instagram account. When opening the app, you can either search IGTV, check out a selection of videos tailored for you, see all the videos uploaded by people you are following, browse through popular videos, or continue watching.


You can also find the videos uploaded by your favorite creators by clicking on the little IGTV icon on their Instagram profiles (right next to their story highlights).

Every creator has a "profile" which displays all uploaded videos. You can even follow new Instagram creators through IGTV and leave likes and comments under their Instagram TV videos! 

What is Instagram TV - IGTV?

Who is IGTV for?

Instagram TV is for everyone who loves to share longer videos to their Instagram account, not only for people with a large number of followers. Now, you can share moments with your friends more naturally and easily through the vertical orientation. As IGTV is also displayed on everyone’s normal Instagram profile, there is a seamless integration between Instagram and Instagram TV. So, start sharing and exploring Instagram’s new feature because you might be the next big creator on IGTV!

Will IGTV replace YouTube?

Many people asked me on my opinion whether IGTV will replace YouTube or not. As Instagram TV makes use of our smartphone displays in a more effective and efficient manner, the use feels more natural. On top of that, the app is very clean and makes it easier to find the content you like. Nevertheless, YouTube is still more sophisticated, as it lets you, for example, upload videos that are longer than 10 minutes and monetize your content. In my opinion, it is quite likely, that IGTV and YouTube will coexist, by simply offering different types of content. However, if Instagram manages to add more features (like monetization) to IGTV, it might outplay the competition once again. 

I hope you are by now more familiar with Instagram TV and will start uploading your own content soon! It will be super interesting to see whether IGTV can replace YouTube in the long run or not! If you have any questions, or if you want to share your opinion on the race between Instagram TV and YouTube, drop me a message

You can also check out my IGTV be clicking the button below!

What is IGTV? Instagram TV explained
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