Most small business owners don’t understand online marketing and still waste time and money on traditional advertising. While this method can work up to a level, you can get more results out of online marketing methods that can get you targeted customers who are interested in what you have to offer. A small shop without a website loses out on branding and marketing. Below you will find a few reasons why you might want to increase your online presence.
Topics: marketing, business
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Better Customer Reach
While you might advertise in your local paper delivered to tens of thousands of people, only a small proportion will check out your ad. Chances are that they will be looking on local Facebook groups or online directories, instead of the Yellow Pages or the local paper. You can reach more customers if you have a website and blog and actively promote it in your local area.
You can do so much more with a website than your physical store. Display customer feedback, answer questions, provide booking facilities, and build your brand. You can set the tone of your business and strengthen your brand persona, creating personal and emotional connections with your target market. Make sure that you focus on consistent brand messages across the internet.
Building Trust and Reputation
Unless you have a large shop window, you cannot display all your feedback and ratings in your storefront. That is why you need a website and online presence. You can talk about not only the features but also the benefits of your product or service, educate your potential buyers, help them out with direction, and establish yourself in the marketplace as an expert. You might even set up Total Merchant Services that work with your online and offline sales and processes payments safely.
Being Able to Connect with Your Market
It is also crucial that you connect with your market and keep an eye on the changing trends. Be sure to find out more about your existing customers and get them to sign up for your offers, so they can get a discount whenever they visit. You should seek feedback after every purchase, and hand out cards to your buyers to leave a review on popular business directories or social media sites.
Laser Targeted Ads
If you are placing your ads in local papers or pay for leaflet distribution, you don’t know who is receiving your offers. With social media advertising, you will not only be able to focus on your target market, but also find out who is the most likely to respond to your ads. You can increase web traffic as well as foot traffic at your physical store by geotargeting. This gives you a much better return on investment than traditional ads.
If you want to get more customers through the door of your physical business, you shouldn’t rely on traditional advertising alone. Online marketing can help you get more targeted customers, improve your reputation, build your brand, and find out first about trends and customer behavior changes.