If you are working with a tight budget, then you may feel as though marketing is nearly impossible. This is not the case at all, and with a little bit of work, there is no reason at all why you shouldn’t be able to achieve results you can be proud of.
Topics: business, budget
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Chat with your Existing Customers
The customers that you have right now are one of your best resources when it comes to boosting your revenue. It is way easier to encourage an existing customer to come back than it is for you to try and get a new customer to buy from you. By chatting with your existing customers, you can find out the information you need much more efficiently. After all, they are already familiar with the quality of your work, the services that you provide and also the products that you sell. Listen to the challenges that they are facing and then work out how you can help them efficiently. You also need to help them to address their challenges as well, by offering them new or even alternative products. This will help you to be a good business owner, while also boosting your revenue.
Offer Bundle Deals
A lot of small businesses have found success by selling bundles of products and services together with a package deal. This is especially the case when you are able to put on individual offerings as well. Your customers get to save, and it also makes it way easier for you to make a sale. If possible, you should try and keep your bundles flexible. It is more than possible for a potential customer to reject a bundle because they feel as though they are only going to use half of the package. If you are open to swapping products or even services, then this will make it much easier for them to come back to you time and time again. If you are having a problem getting your customers to checkout, consider a card reader for small business so your customers have more ways to pay.
Your existing customers are great assets when it comes to providing you with referrals. If you know that a client is satisfied and that they are happy with your product then ask them to refer your company. You can also ask them for testimonials in exchange for a discount code. This can work wonders for your company and it also makes it much easier for you to target new customers without all of the expensive legwork.
Discounting your products may seem counterproductive, especially when you are trying to make more sales. If you are able to offer a slight discount however then this can really help you to get more customers. When you are hosting a discount, make sure that you only offer it for a limited amount of time. You also need to make your products and your services more attractive. This will encourage your customers to buy from you, and you also have the added urgency of the “end date” too.