Making your website as easy to use as possible for your audience is crucial. An easy to use website, or ‘user friendly’ site, is one of the most important things you can focus on when building your online presence. How do you make your site easy to use? Read on to find out.
Topics: blogging, ease of use
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Be As Consistent As Possible
Consistent site navigation is key. You need to make sure it’s consistent in how it appears on your site; it shouldn’t be changing with each page. Visitors will lose where they are and have to figure out what they are doing all over again. They’ll leave your site if it’s too difficult!
Make Sure Navigation Titles Are Accurate
Before clicking on any links, your audience should have a good idea of what they’re going to find on a page. Make sure you use the right wording to describe this, as misleading navigation will be annoying for them and they could end up leaving your site.
Make Sure Categories Are Divided Clearly
If you have multiple categories to divide your site, ensure that you do this as clearly as possible. Category headings need to be apart from sub categories. Make sure you plan this and think it through carefully.
Offer Multiple Ways To Pay And Ensure The Check Out Process Is Simple
Multiple ways to pay give your audience options, and makes the chances of them completing a purchase far higher. However, you also need to make sure that the process is as simple as possible. Make sure it doesn’t take them an age to get through the checkout, and that they have the option to create an account; you don’t want to force them. Using things like https://merchants.services/ can help you to get paid, as well as keep track of things, like customer loyalty.
The content on your site should have a good contrast with the background, and be written in a way that is easy to understand. The font should be readable, and there should be no spelling or grammar errors. The content on your site should help to solve problems. The most important content should be immediately visible.
Site Load Time
Nobody should be waiting for a long time for your site to load. Make sure nothing is slowing your pages down, as not only will this put off your audience, it could cause Google to penalize your rankings.
Use Whitespace The Smart Way
White space is crucial, as it helps your site to avoid looking cluttered and gives the eyes a place to rest when visiting your site. If the user is being overwhelmed with text and imagery, they are going to look elsewhere for a solution to their problems.
Some of these things may seem trivial and you may not believe that they would truly turn off a person who really wanted to use your product/service, but they do. Experiments have shown time and time again that these things really matter, so don’t make your site more difficult than it needs to be!