Building your online marketing strategy

Growing your business online is one of the best ways to improve your reach and attract more customers. Understanding how to do that, however, isn’t as straightforward as it might seem and requires research to ensure you are doing what is right for your company. Social media, search engines and advertising are all things you will be familiar with but learning how to get the most out of them is vital to your success in the digital world. Here is a brief look at some of the options available to you.

Topics: marketing, strategy


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Social Media

The first thing you should do when it comes to social media is understand which one or ones are best for you.  You will be familiar with the big three - Facebook, Twitter and YouTube - but whether or not they are right for you comes down to what you’re trying to achieve. The initial thing you should look into when it comes to social media is your target market. While it can seem like everyone has a Facebook page, not all of those with an account are active users, in fact over 55s are fueling the website’s growth these days rather than the younger generation. That is just one example of understanding how different social media offer different services to you. Of course, other social media like LinkedIn and Snapchat are also available to you but it isn’t about the amount on offer but rather the qualities they offer.




Search Engines

When we refer to search engines, more often than not that means Google. However, much like social media while there is a dominant brand in this field, there are many others for you to utilise. That said, Google’s reach is far wider than its competitors with over 500 million active monthly users. So how do you tap into that market? Well, that is your Search Engine Marketing (SEM) and within that your Search Engine Optimization (SEO). Really, what this all comes down to is how to get your company to rank higher than your rivals when the product or services you offer are searched for.  While you can pay to have your website listed higher up on Google, and elsewhere, it might be more beneficial and cost effective to you to understand and utilise SEO.





Both social media and search engines feed into the final area we are looking at here, advertising. They both offer paid advertising opportunities as mentioned but utilising that is a different matter. If you need help then there are agencies out there that will help you grow your advertising network online and it is just a matter of understanding what you want from those agencies. For example, this Adzooma review explains what it can do for you but you should ask yourself at the end is that what you need? If it is then full speed ahead but shop around first.



Marketing your company online has never been easier nor more varied. Your opportunity awaits, so get growing.

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