Now, you may not immediately think that blogging and ethics go hand in hand. But the truth is that when you start to experience success and increasing numbers of people start reading what you have to say, you gain a certain level of authority and consequently a certain level of responsibility.
Topics: blogging, ethics
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While it’s extremely important that everyone is ethical in everything that they do and say, this becomes increasingly important when you become a locus of focus and attention. It is also a lot easier when you are in control of your own work. So, here are a couple of things that you can do to ensure that you are an ethical blogger!
Minimising your Impact on the Environment
Every business has a responsibility to actively reduce its negative impact on the environment. From international corporations to a solo work-from-home blogger. So, you need to ensure that you are doing your utmost to take the environment into consideration through every aspect of your blog’s operation. Engage with environmental consulting gurus for advice or help with anything you would like to know more about. Use sustainable energy sources of energy to power the laptop you work from and the building you work within. Donate part of your profits to conservative charities and societies. You can even encourage your readership to live a more environmentally friendly lifestyle too!
Only Promote Products You’d Genuinely Recommend
As your blog grows and expands, chances are that you’ll be approached by other businesses who will want you to promote their products and services. Now, this can be a mutually beneficial agreement. You will either receive payment, free products, or both of these things in exchange for writing up a review of a product or service for your audience to read. However, it’s extremely important that you only promote products you’d genuinely recommend. Your readership are the reason behind your success and you don’t want to dupe them into wasting their money. It’s essential to your code of ethics that you prioritise your readers and their wellbeing over your own personal gain. It is also imperative that you let your readership know if you are being paid to promote a product. Even if brands approach you asking for you to promote their products without mentioning the fact that they are paying, you must reject this offer. Doing so would be illegal under the Consumer Protection from Unfair Trading Regulations Act.
These are just a couple of different ways to ensure that your blogging remains as ethical as possible at all times. There are, of course, plenty more out there. But abiding by these two rules should get you started on the right foot. If you ever in doubt about blogging ethically, make sure to conduct a little research into the area and to always tread on the side of caution. You don’t want a single incorrect decision to deter your readership and reduce your following.